Living Proof

Scientists & stylists came together to solve hair problems differently.

Get visibly healthier hair and styles that last. Living Proof doesn't use heavy silicones or stiff resins. The products use  patent technology that is lightweight, touchable, and repels style-destroying humidity, dirt and oil. Wash yourhair less often with products that repel dirt and oil so your hair stays cleaner longer. Less washing, less styling, and more time spent on things other than your hair.  Get hair that’s visibly healthier over time. 

 

Cornstarch was used to represent every day dirt. OFPMA repels dirt & oil, while the side with silicone does not

Cornstarch was used to represent every day dirt. OFPMA repels dirt & oil, while the side with silicone does not

OFPMA: The healthy hair molecule

• Repels dirt & oil so hair stays cleaner, longer

• Eliminates frizz by blocking humidity

• Polishes & protects hair strands

• Smoothes without weighing hair down

• Creates visibly healthier hair over time

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PBAE: the Thickening molecule

• Makes fine, flat hair look, feel and behave like full, thick hair

• Builds revivable, long-lasting body without stiffness

• Creates friction, the physics behind getting texture and fullness on even the finest hair

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ETAS: Volumizing & texturizing molecule

• Provides instant, weightless volume and texture that lasts

• Transforms fine, flat hair into voluminous styles

• Works on dry hair for results anywhere, anytime